Do you have what it takes to grow your wellness coaching business?
We’re not talking intangibles like “perseverance,” “empathy,” and “passion,” although those personal qualities are certainly on the list. But if you’re trying to start or expand your coaching business, you’ll need some actual tools to get the job done.
Check out these five essential tools you’ll need to find more clients for your wellness coaching business.
Anyone who says you don’t need a website for your business is pulling the wool over your eyes. In today’s digital world, EVERY business needs an online presence, starting with a website.
Even your 13-year-old nephew has a website, and the only thing he’s offering the world is Minecraft tips.
Your website is your virtual office, your business card, and your home base on the internet. Your website is your opportunity to make an excellent first impression on potential clients, capture leads, and educate your clients.
You’ve got two options when it comes to getting your website up and running.
You can do it yourself by learning the ins-and-outs of website hosting, design, development, SEO, copywriting…the works.
Hey, it’s totally doable!
Your other option is to find someone who specializes in creating websites for your specific niche.
Depending on your budget, you can either go with a budget-friendly, templated, ready-made, turnkey type of website. Even a single-page site with a blog will do it. If you’ve got more budget to work with, you can splurge on a custom site made specifically to your specifications with some cool applications and functionality built-in.
Content is one of the most powerful tools you can use to build and grow your business. Content can be anything from social posts to videos, infographics, graphics, photography, or podcasts, but in most cases, “content” refers to blog posts and articles. This can include blogs on your own website, guest blogs on other people’s websites, and articles you write for publications.
Content helps you
- understand your audience, their pain points, and problems
- attract more visitors to your website
- educate, inform, offer solutions, and earn trust
- grow your audience and increase your number of email subscribers
- convert website visitors into qualified leads who truly want your service or offering
Social Media Accounts
You may already a substantial social media audience in place, regularly engaging with you on Instagram, Tik Tok, Facebook, YouTube, or Pinterest. But if you don’t, it’s time to get started.
We can pretty safely say: everyone uses social media.
Ok, well maybe not 100% of everyone.
According to a survey by PEW Research Center, most adults in the U.S. say they use the following social media platforms:
- 73% use YouTube
- 69% use Facebook
- 37% use Instagram
- 28% use LinkedIn
Think about it this way: if you had the opportunity to get your health coaching business in front of 73% of adults in the U.S., would you do it?
Sure you would.
Yes, you need a social media presence. No, you don’t need to be on every single platform.
Find the social channels where YOUR ideal customers spend the most time and concentrate your efforts on building an audience on one or two platforms. You can always add on more later if you’ve got the time and desire to do so. Then focus on rockin’ that social media strategy to grow your audience.
You’ve got to spend money to make money.
If you want to fast-track audience growth, website visitors, and lead generation for your wellness coaching business, you’re going to want to reach the right people at the right time.
That means strategically deploying social media ads to connect with your ideal customers.
Facebook, Instagram, YouTube, Pinterest…you can run ads across a variety of social media platforms. The beautiful thing about social media ads is the ability to target ads to people based on their interests and behaviors.
For example, you can target ads on Facebook and Instagram to an audience of women, aged 40 to 55, who are interested in fitness and wellness. You can narrow that even further to a geographic area if you’d like to do in-person coaching and virtual sessions.
You don’t have to sink your entire savings into digital ads. Even $5/ day will help you promote your content to a targeted audience of people who are looking specifically for your services. Consider it a wise investment in your business.
How will you keep track of leads and potential clients? What is your plan to reach out and stay connected to your audience, notify them of special offers, or send them relevant information?
Email, of course.
Email marketing has the highest conversion rate compared to social media marketing, direct mail, and other marketing tactics. Research shows email marketing generates $38 for every $1 spent.
Email marketing platforms give you the ability to add sign-up forms and pop-ups to your website to collect more email addresses. If you want to offer a lead magnet in exchange for a visitor’s email address, you’ll need an email platform to execute it properly.
But most importantly, email platforms allow you to segment and personalize your audience so you can correspond with your audience in a relevant and meaningful way.
You don’t have to invest a lot of money on an email platform. Mailchimp, for example, has a free version for up to 2,000 subscribers.
Some of the most popular email platforms are:
- Mailchimp: free up to 2,000 contacts
- Klavyio: free up to 250 subscribers and 500 emails
- Constant Contact: 60-day free trial, starts at $20 per month
- Campaign Monitor: starts at $9 per month for up to 500 subscribers and 2,500 emails.
Pro tip: look for an email platform that will integrate with your website platform (Shopify, Squarespace, WordPress, etc.).
Market Your Coaching Business Like a Pro to See Real Results
What do all of these tools have in common? They’re the tools and tactics professional marketers use to help brands attract and convert clients.
Which means they’re the tools and tactics you can use to get the same results.
Health and wellness coaching is an incredible opportunity to have a career that gives you financial freedom while positively impacting other people’s lives. But, to really make an impact, you’re going to need to roll up your sleeves and start marketing your business like a pro.
Melissa Zimmerman is a co-founder and Editor-in-Chief at GloWellmag.com, a wellness entrepreneur, and a digital marketing strategist who has helped health and wellness brands attract the right clients through authentic content and storytelling. Connect with Melissa at the Wellness Brand Builders Facebook group for more tips on growing your wellness biz.