Professor Choi Seung-hoon MD (KM), Ph.D., is a member Good Pharma's Scientific Advisory Board. In 2003, Professor Choi was appointed as Regional Adviser in Traditional Medicine at the WHO Regional Office for the Western Pacific. During his tenure, his work focused on the standardization of various areas of traditional medicine in the Western Pacific Region, including terminologies on traditional medicine. Dr. Choi spearheaded several projects, which are considered milestones in the history of traditional medicine in the Region. He also published 11 monographs and has authored /co-authored 120 papers. Dr. Choi continues his important work in the United States as an Adjunct Professor at Emory University in Atlanta, Georgia.